Why Revnomix? Just ask us.
Total Revenue Per Available Room (TrevPAR) is a further extension to the industry established metric of RevPAR, not only valuable in reviewing all revenue sources, but also exploring the opportunities presented by ancillary revenue sources.
Ancillary revenue generation in the hotel sector remains a complex issue. Not only are there organizational challenges and guests today also have higher customer service expectations.
Do you track RevPAR by room type?
To start with, another element of Total Revenue Management is tracking RevPAR by room type by month to more clearly identify sub-optimal value propositions is another element of a Total RM approach. Although most property management systems provide this data, rarely it is put to good use as reliable business intelligence. It is amazing how much strategic information can be gained by looking at room type RevPAR by month. Lower RevPAR mean either volume or rate is out of alignment to demand realities, and small adjustments can be made to correct this.
How can optimal channel mix ensure higher profitability?
Hotels optimize room revenue by segments based on their value of demand. In today’s dynamic market, booking trends have shifted from offline to online channels & not all channels yield similar profitability. It’s important to choose right channel & offerings to achieve optimal yield.
How to manage Opaque, Fenced and Unfenced Rates?
Positioning your hotel within the Opaque channels with the correct Yieldable Rate is not about giving deep discounts. This will help to drive market share from your competition set by securing customer who would have no intention of booking your hotel through other channels at higher rates. However, if this is not managed efficiently based on demand dynamics, this can lead into demand cannibalization. Similarly managing Fenced Rates efficiency will decide value of yield.
F&B statistics vary from hotel to hotel with business share ranging 35 to 40 % and needs appropriate Revenue Management. This trend is visible in various establishments where F&B revenue and profit levels have exceeded room’s division performance. However, some hotels by virtue of location & brand image of their restaurants may have higher or lower F&B revenues.
F&B Revenue Management is all about effective and creative increase in restaurant revenue by using technique such as Queue Management, Menu Planning and Re-engineering Marketing & Sales Techniques to allocate the right inventory to the right customer at the right place at the right time.
Why ‘Displacement Analysis’ is crucial?
Total Revenue Management has a greater reliance on detailed, drill-down displacement analysis to strategically select/deny business, including calculations on spend by revenue center. Hotels are generally taking much more time to conduct proper displacement analysis but not always to the ‘total spend’ and ‘total profits generated’ level.
Why study consumer buying behavior?
Total Revenue Management keeps your hotel guest at the heart of decision making. It is crucial to understand your clients and to their buying habits. This understanding plays a crucial role in positioning, formulating pricing strategies and forecasting market trend, thus leading to higher conversion.
How to turn data into profits?
Important aspect of Total Revenue Management is data analytics which provides deep insights into customer behavior. This understanding plays a crucial role in any revenue strategy formulation be it the room, food & beverage revenue or the ancillary revenue. Harness the power of information with the data analysis and visualization. Interpretation of data in an effective manner can help organizations to attain better operational processes, better sales and thereby better profit margins.
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